Having a website as one of the best options for building a business online. It provides a home, so to speak, and you can drive traffic to that site in any number of different ways. Ultimately, one of these best ways is to use the search engines, but there may be a problem involved.
At times, you may find it is not possible to get traffic because of what you perceive as a penalty in the search engines. This can be quite disconcerting, thinking that all of your hard work has been for nothing. Before you panic, however, it is important to identify if you have a penalty or not.
There are some different kinds of penalties, and they could occur for some various reasons. If you have been following the webmaster guidelines from Google, it is unlikely that there is a problem and, more than likely, it is only an issue with the lack of promotion and SEO. On the other hand, if your rankings drop overnight and it wasn’t as a result of a significant algorithm change, you might consider the possibility that it is a penalty.
Google will sometimes levy a severe penalty on websites which break the rules by using “black hat” SEO methods. With this type of punishment, you have removed from the search engine results altogether. If your website has disappeared completely and you don’t find any links when you search for your site, you have a problem.
The best thing to do is to check in your webmaster tools, or Google Analytics account for any notification of a penalty. If there is one (or even if there isn’t), contact Google directly to see if there is a problem. It can go a long way SearchTides SEO helping you to know how to proceed.